Get to know 2021 hair care trends

2020 has forced unusual hair care habits on consumers all over the world, putting in place global hair care trends that we probably would not have even dreamed of before COVID and that will most likely dominate 2021 as the latest hair care industry trends. Let’s see what we’re talking about.

If any of us ever had to review 2020, it would probably be a -100/10 DO NOT recommend. Just taking a wild guess here. Mostly because it robbed people of everything they were used to.

For example, going to the hair salon was a no-no all of a sudden, which forced people to attempt at home coloring, hair-cuts and treatments for the very first time.

As a result of this, the hair care market trends of 2021 will continue to look in that direction, providing solutions for at home hair styling, while also embracing innovative formulations, ingredients and treatments.

Spoiler alert: healthy beauty will dominate hair care trends in 2021

Now more than ever, health and safety have become a global top priority. Consumers are much more aware of what’s inside their beauty products, and are not willing to compromise on health. If an ingredient is bad, they’ll move on. Even if the product is cheaper.

In order to be in sync with the hair care industry trends of 2021, beauty brands will have to start investing in healthy and clean solutions that will make consumers feel safe and well taken care of.

So let’s start digging into the hair care trends of the beauty industry, to see what 2021 has in store for us! Check out the 5 hair care trends that will shape the hair care market.

1. Hair care market trends focus on hair thinning and hair loss

2020 was a stressful year, to say the least. And this unprecedented and unpredictable amount of stress caused a lot of hair thinning and hair loss issues.

For this reason, in order to stay on top of the global hair care trends of 2021, brands will have to focus on a product type that addresses hair loss, with ingredients such as peptides - for example - to stimulate collagen.

Natural oils will also be a popular addition to products, formulated to provide deep nourishment to hair cuticles and strands.

2.   Hair care industry trends will normalize scalp care

We’ve talked about it before, and trust us when we say: market research shows the skinification movement is not over! On the contrary, it’s expected to take a huge leap in 2021. Partly due to 2020 and the attention it posed on hygiene in general, people are starting to look at the scalp as an important part of their hair care routine.

Which is why we can expect hair care market trends to focus on more and more hair care products specifically formulated to maintain a healthy scalp. Yay!

3. At home, low maintenance color care solutions

With hair salons opening up and shutting down continuously, depending on the local covid restrictions in place, hair care trends will see a high request of low maintenance color care solutions.

Hair coloring and hair styling products with which consumers can easily do their own touch up, quick and easy, to maintain their color looking fabulous in between salon visits.

4. Global hair care trends shining a light on curls and textured hair

With 2020 and much more time on their hands, consumers were able to go back to basics and find a new love and appreciation for their natural hair. Which means, lots of air dried curls, running wild and free!

But also, a product demand for more options to specifically address the breadth of curl types out there. Wavy, curly, coily...no curl will be left behind.

5. Hair masks for all hair types and issues

Because why not, a hair mask is always a good idea. And now that people can optimize their time and put on a hair mask while on a work call, hair masks are expected to become huge amongst global hair care trends.

Beauty will have to expand beyond moisturizing masks and deliver hair masks that cover a variety of issues such as protein treatments, exfoliating masks, clarifying masks, dry hair treatments and masks for protecting color-treated hair.

No pressure, you got this! You just need to get yourself the right private label hair care partner, who will help you slay the hair care market trends.