Do you want a breath of fresh air to blow towards your company? Stop fanning yourself with palm leaves - nobody wants palm oil anyway. Start a cosmetic brand and expand your business without risking a strained wrist from all that fanning.
Nobody would ever buy an improvised cosmetic product, honestly. Not even that crazy teenage cousin of yours would be brave enough to plaster her face with a lumpy cocktail containing fluoride and silicones. Well, she might, but I believe your target includes more sensible people.
To start a cosmetic brand you must first consult the oracle of lost faces. And who would this strange character be?
The oracle of lost faces is that legendary figure that can understand who needs product X and vice versa. The oracle consults her crystal ball, compares the confused images of a glorious past, and finally announces her prophecy. Magic!
In today's world, the oracle is brutally called Marketing, and its prophecy is called Buyer Persona. Oh, these young know-it-alls... One thing is certain: accurately identifying who you're talking to helps you understand how to start a cosmetic brand without losing face. I mean, don't go all crazy attempting to sell your stuff; your skin will suffer.
Some brands give us zits just by looking at their packaging. So much for Fast Beauty! There are A-series and B-series cosmetic brands, but the most important thing we should keep in mind is that launching your own brand is not enough. You’ll need a suitable marketing strategy, captivating communication, adequate packaging and, the most important feature of them all, an innovative, trendy product.
Nobody has time to waste on extenuating digressions on the summer’s best ingredient for that specific skin type in that particular corner of the world. If you haven’t done your homework, it’s your own fault. If you really want to start a cosmetic brand and expand your business, you must enter the Shaolin monk mode and find time in between meditation sessions to prepare yourself to hit your head on the wall quite a few times. Follow our brief tips with patience, little grasshopper:
No panicking.
Want some deeper advice?
Stop pulling your hair (no offense meant if you're bald). Despair not! Despair is the leading cause of ugliness in the UK and the second in France (behind only an excessive consumption of cheese).
Starting a new cosmetic brand is not that hard - if you know how to do it. Especially not when you know why you're doing it and who your public is.
Listen to our advice and find out how to turn your brand of cosmetic products into something really intriguing, by combining the best marketing strategy and product quality.