Beauty trends cosmetics

To discover the beauty trends of the world of cosmetics, all you have to do is look around you. No, we’re not talking about your office. Look around, at the rest of the world. The heart of the beauty industry is very sensitive to its surroundings: politics, great changes, people in general. Nobody “launches” fashion; there are simply those who are better at interpreting reality and its needs, creating the right products at the right time.

What does the world want this year?

• Clean beauty
• Fast beauty
• Inclusive beauty
• Personalization
• Green & Vegan beauty

Beauty trends cosmetics 2019

What is it that determines the trends of the beauty industry? The worlds of fashion and of the cosmetic industry walk hand in hand, nice and cozy, and sometimes they even make out. It wasn't my intention to offend your delicate sensitivities, but the truth is, pretty much anything might create a crack in this world, turning it upside down from the inside out.

The changes that occur in the world, be them political or in terms of society, are some of the most influencing levers in this sector. Just think of very current themes, such as pollution, and you’ll see how it carries with it a remarkable consequence for beauty cosmetics.

Clean beauty

Honesty and cleanliness, the search for aesthetic perfection based on the natural value of one’s own body. To be considered of high value and to respect the canons of Clean Beauty, a cosmetic product must be transparent, guaranteeing its contents; it must be safe and honest, and not just “natural” in a strict sense.

Fast beauty

Not all of us have chosen a frenetic life, but we’re in it up to our necks nonetheless. To avoid wasting further time in 15-step beauty routines or with the false hopes of products that take forever to prove their worth, it’s necessary to create products that focus on immediate performance.

Inclusive beauty

The strength of a society is in the value it gives to its heterogeneity. The world’s community of the beauty world responds fiercely to the great changes in the world; each skin and hair type must be helped to look its best with specific products that make its assets stand out.

Personalization

When you buy a product, you find yourself facing a full package, a take-it-or-leave-it deal. Sometimes just having countless options isn't enough. This year’s beauty trends will give you the possibility to choose more than one combination of the same product, as a response to this need for individual focus.

Green & Vegan beauty

Pollution and animal cruelty are hot topics that influence all fields of industry. Beauty trends are no exception. In 2019, there will be increasingly more products made with environmentally-friendly ingredients, developed in a sustainable fashion, completely cruelty free!

Do you want to find out more on the cosmetics trends for 2019?