Ready, set… wait: are you sure? Final check for your cosmetic line

If you already have a cosmetic line in the making, you know that it’s a long, complicated process, with a million variables to consider. Visual, packaging, pricing, tagline, ingredients, formulations, naming. I know, my head is spinning! So, let nothing go unnoticed and do yourself a favor: read here for a final check of your cosmetic line. Better safe than sorry!

You know, it’s easy to get caught up in a project and with so many things to consider all at once, sometimes even the simplest details just slip your mind. So, before going on the market with a partially complete cosmetic line, which would cost you a nervous breakdown and an amount of regret that I’m not sure therapy can process, be mindful of all the RIGHT steps you need to follow, in order to get ready for your big cosmetic launch.

How to get a cosmetic line that checks out all the boxes

Here are a few fundamental things that you have to consider before sending your cosmetic line out into the world:

1. Introduce yourself properly

Your cosmetic line’s name and tagline are the #1 thing that your customers are going to hear about it: you want them to be unique and anything but boring. They need to spark interest and curiosity, right away, and they also need to embody the essence of your cosmetic line, in a few words.

Sounds easy, but it actually takes some thorough thinking. And it doesn’t matter how you get them: they can be very logical and thought through or spontaneous and even fun, as long as they’re yours. They need to tell YOUR story.

2. Why are you doing this?

You need to identify something you believe in and make it your beauty trend: your cosmetic line has to be inspired by some sort of belief in something. How else is it going to stand out from competition?

For example, if you believe in the power of natural ingredients, then your cosmetic line will embrace the organic trend. State it and focus on it: your entire line will revolve around this.

3. What are others doing?

It’s easy to get all tunnel vision on your project. Well, don’t. Never lose sight of what others are doing around you. Your competitors are your biggest source of growth and inspiration. How can you possibly know where to go, if you don’t know where you stand? Check the market and your competitors, always.

4. How does it look?

Sure, it needs to be effective first. However, your cosmetic line, in order to be really effective, also needs to be pleasing to the eye. A nice, practical and well-finished packaging, accompanied by a unique visual graphic, will lure your customer into your world convincing their eyes (before their skin) of the effectiveness of your products.

5. How much is it?

Price positioning is a tricky matter: is it too much? Is it too little? Don’t over estimate yourself, but don’t downplay yourself either. Think about your target audience: what are their economic possibilities? Is your pricing in line with those possibilities?

Also, looking at your competitors’ pricing can help you determine if you got it right or if you’re off and need to re-position yourself.

These are only a few of the things you should be worrying about, there are many others that still need to be checked out.

Don’t panic, this is why we’re here: to make sure you’re doing everything right. You may in fact call us your guardian angels.