Every year has its passwords, you know? Trends that are going to open the secret doors of the beauty market to let you in and thrive. Trends come and go, but if you can spot them from afar, like a big nice wave coming in, and manage to get ready to surf it before anyone else does, you’re going to go a lot further than your competition. But how do you do that?
Have you tried witchcraft and voodoo dolls yet? Sometimes they work, but I feel this time you might need something a little stronger.
The beauty market is flooded by brands popping up every day, which makes competition VERY REAL. As a result, the cycle of beauty trends is speeding up, forcing beauty brands to anticipate emerging trends in order to stay competitive and seize opportunities at the right time.
First of all: why? Because beauty trends forecasting allows you to predict customers behaviors and improve your demand planning. If you know what people are going to want, before they even know, you’ll be ready and fully stocked to give them what they want when the trends hit the market. Get it?
Also, imagine this awful scenario: if your beauty trends forecasting is sloppy and inaccurate, you risk investing in unsuccessful projects, resulting in unsold inventory: beauty products that are going to be stocked untouched in your facility for God knows how long.
So much money and so much work just sitting there. Such a waste.
A bad planning leads to a bad investment. It’s that simple and yet so complicated at the same time. The only way out of overstocking is to foresee emerging trends and anticipate demand at an early stage.
There are a few strategies that can help you successfully foresee upcoming beauty trends:
These are a few good tips that you can implement in your strategy, but there is one that you always need to carry in your pocket: be curious, get informed, be present. You can’t let anything slip your attention. You have to keep an eye on society and reality at all times.
And if you have an intuition and you feel it’s good, trust your instincts! They’re right more often than not.
But if you feel like you’re behind on all of this, and can’t catch up, don’t worry: we’re here to help! We’re experts of the cosmetic industry and have been spotting beauty trends for a very long time. We can catch you up on how it’s done.