How to start a cosmetic line with a magic formula

Do you have your own brand and wish to expand your product range? You’ll need a specialized team, a conform laboratory, the right ingredients and, with a few magic formulas, the product you were dreaming of can become reality.

Creating a line of cosmetics is not exactly a walk in the park; clients are increasingly demanding and hungry for quality, transparency and innovative products that reflect the trends. We know what you're thinking: isn't there a magic wand that can come up with my cosmetic line in the blink of an eye?

Well, there is SOME fairy dust involved, yes. Grab your parchment and your quill and write down this spell.

Magic ingredients for your cosmetics

Paint an accurate picture of the situation and identify the ingredients required to produce your potions: essences, waxes, perfumes, essential oils, ethylic acid, glycerin... Stay away from snake skin, frog tail or dragon blood: stick to certified raw materials from safe sources. Do an accurate research on the cosmetic recipes you wish to create and start testing them by creating prototypes.

Laboratory for cosmetic production

If you decide to rely on a factory, instead of personally cooking your potions in your cauldron, get ready to meet the plant manager and its various chemistry technicians to discuss the development of your line. Carefully select the busy elves who will be in charge of turning your magic recipes into reality - they’ll be the cornerstone of your success!

Get your sale license

Now it's time to become a certified fairy.

Get your country's license to sell. It’s not hard; most of the times all you have to do is fill out a form and follow certain standards. Of course, you can always seek the help of an accountant, who will help you navigate the bureaucracy. Once all the necessary authorizations are in your hands, you’ll need a taxpayer number, a trade name, and a sale license to distribute your products.

Dress for success: packaging

Cinderella’s mice may be cute, but they’re too old school for making the perfect gown that fits you like a glove. This is not about hooking up with your prince, but with your potential clients! Together with a marketing team, choose the image that best represents your magic elixirs, something that effectively spreads the values you wish to communicate and that attracts your target public.

Invest in publicity

No carrier pigeons or other such messengers: trust the communication wizards of today. Now you're all good to go, get ready to spread your wings and fly, announcing to the entire realm that there’s a new line of cosmetics in the main square, ready to win over the market.

Once you’re up in the air, just like Dumbo with the magic feather, you’ll find out you actually had no need for tricks and spells: you got there thanks to your efforts and your determination (with perhaps a pinch of help from a third-party cosmetics company).

No snake oil formulas, just advice provided by experts in the sector.