How to develop a hair product line
How do you develop a new hair product line? What’s the best moment to do it? What’s the meaning of life? Too many questions, insufficient answers, the world is unfair. The world of beauty, at least.
If you have a brand and want to develop a new hair product line, you must first sit down and take a deep breath. You must ask yourself the right questions, and then the answers will come.
Between you and me, it hasn’t been an easy journey, but you can be sure that once you've found the right route, the journey towards your destination will be much less tortuous than expected. From the top of our experience as a cosmetics company, we advise you to ask yourself 5 crucial questions.
1. What are the demands of those who buy a hair product, right now?
Have you ever wondered whether your products really do fulfill your target’s demands? It might sound like a silly question, but the truth is, reality is constantly evolving and not everyone is always able to surf that wave.
If there’s something we can be sure of, though, is that right now consumers are looking for hair products that act quickly, that are in line with their frenetic lifestyle in their gray metropolis. Are you the light at the end of the tunnel of their days?
2. Are you familiar with this year’s hair care trends?
Once your target’s demands are clear, would you be able to identify what they yearn for to definitively domesticate their hair? As you well know, today skincare and hair care industries walk hand in hand. Just like it is for our skin, everyone’s attention has been shifting towards healthy hair protected from the environment and sun rays, obviously without ridiculously long setting times. Try to discover the must-haves of the period and become your client’s Holy Grail.
Pssst! If you've missed the trends for 2019, just have a look at our article.
3. Have you done your market analysis yet?
Well, now that you know what you need to offer your clients to fulfill their desires, it’s time to attack. But hold your horses: before you dive into long-term projects, you must understand where your starting point is. It’s crucial to run a thorough analysis of the company’s internal situation and of its external situation as well, a.k.a. the absolutely merciless competition.
Let’s start with you: what strong points make you stand out from the others? What are your weak spots? Do you have a precise position within the market? What market segment is your target?
Now look around you: who is your direct competition? What are their strong points?
If you have no idea what we’re talking about, before you begin to develop a hair product line, you should look into the possibility of asking for the help of a competent partner that can give you a hand in the creation of a super-duper strategy.
Or you can begin widening your horizons by reading our e-book:
4. Do you have a support laboratory full of skilled personnel?
Communication is awesome, but if your brand doesn’t offer products in line with the quality expected for your target, you're moving one step ahead and two steps back. Invest the proper amount of energy in the research and development of your hair care product line. Make sure you work with a laboratory that can successfully create the products you wish to launch in the market.
5. Do you know how to create an effective marketing strategy?
Once your identity is clear and you know who you’re talking to, it’s finally time to get your hands dirty. Exploit all the channels your target uses on an everyday basis, make sure you’re in line with their thoughts when you talk to them, fulfill their desires and be present, always.
In general, try to project a unique, distinctive image in your reference market. Monitor your growth and always look for new ideas to improve.
Now you’re at the end of the article, we’d like to ask you one last question (we promise).
Have you ever considered proposing a new partnership with a white label hair care product?
Begin the change