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DEVELOPING HAIR CARE PRODUCTS HAS NEVER BEEN EASIER

Everybody thinks developing a new hair care product line is pretty difficult. How do you do that? Where do you start? What’s the best moment to do it? What’s the meaning of life? Too many questions and the answers are never sufficient… But fear no more: HSA is here to make developing hair care products the easiest thing ever.
Developing hair care products

Pros and cons of developing hair care products

PROS

  • You can make your beauty dream come true! When developing hair care products, in fact, you can study, test, and formulate endless solutions and find out which one is the most effective to put on the market. YOU get to decide everything!
  • You can rely on the support of a professional manufacturer and supplier, which is definitely a plus. Not everyone can get this kind of help by their side, and it really makes a difference. Someone such as HSA who knows the developing process and the market of hair care products will be able to guide you in the right direction and bring you the best possible success.
  • Developing hair care products doesn’t necessarily require a physical store or a warehouse to stock your cosmetics. What’s important is that you find the right way to put your products on the market. For example, developing a website or using promotional campaigns on social media. You’ll need a strong marketing strategy – that’s something we can help you with.

 


CONS

  • The hair care industry tends to be very competitive. You must find a high level of innovation and uniqueness to be able to sell your products to your target market.
  • Startup costs can be huge. At first, you’ll have to invest money to develop your hair care products. But there are manufacturers – such as HSA – that can help you cover your development costs, making it easier to create your line.
  • It takes time to develop hair care products, and you may find it hard to sell your lines at first. That’s okay, the presence in the market is meant to be built step by step. Remember: never give up!
     

6 questions to ask yourself when developing hair care products

Now, from the top of our experience as a cosmetics company, we advise you to ask yourself 6 crucial questions.

1. WHAT ARE THE DEMANDS OF THOSE WHO BUY A HAIR PRODUCT, RIGHT NOW?

Have you ever wondered whether your products really do fulfill your target’s demands? It might sound like a silly question, but reality is constantly evolving and not everyone is always able to surf that wave.

 

If there’s something we can be sure of is that consumers are looking for brands developing hair care products that:

 

  • act quickly and effectively
  • be in line with their frenetic lifestyle
  • are not watered-down

2. ARE YOU FAMILIAR WITH THIS YEAR’S HAIR CARE TRENDS?

Once your target’s demands are clear, would you be able to identify what they yearn for to definitively domesticate their hair? As you well know, the skin and hair care industries walk hand in hand. Just like it is for our skin, everyone’s attention has been shifting towards healthy hair protected from the environment and sun rays, obviously without ridiculously long setting times.

 

Before developing hair care products, try to discover the 2022 and 2023 must-haves and become your client’s Holy Grail. For example, now the biggest trends concern:

 

  • organic and natural hair care products
  • products that make the hair look glossy and shiny
  • DIY hair treatments
  • products that “skinificate” the hair
  • positive aging hair care lines
  • developing sanitizing hair care products

 

Pssst! If you want to know all the trends for 2022 and 2023, download our ebook! It will help you understand where to start to develop hair care products.

 

 

Download our Hair & Skin trends FREE eBook

 

3. HAVE YOU DONE YOUR MARKET ANALYSIS YET?

Well, now that you know what you need to offer your clients to fulfill their desires, it’s time to attack. But hold your horses: before you dive into long-term projects, you must understand where your starting point is. It’s crucial to run a thorough analysis of the company’s internal situation and of its external situation as well, a.k.a. the absolutely merciless competition.

 

Let’s start with you:

 

  • which strong points make you stand out from the others?
  • what are your weak spots?
  • do you have a position within the market?
  • what’s your target segment?


Now look around you: who is your direct competition? What are their strong points?

 

If you have no idea what we’re talking about, before you begin to develop a hair care product line, you should look into the possibility of asking for the help of a competent partner that can give you a hand in the creation of a super-duper strategy.

4. DO YOU HAVE A SUPPORT LABORATORY FULL OF SKILLED PERSONNEL?

Communication is awesome, but if your brand doesn’t offer products in line with the quality expected for your target, you're moving one step ahead and two steps back. Invest the proper amount of energy in the research and development of your hair care products.
Developing hair care products with an internal lab

 

 

 

Make sure you work with a laboratory that successfully creates and tests the products you wish to launch. For example, HSA has the best internal lab! Our team of scientists constantly creates incredible formulas with effective ingredients.

5. TOO MANY PACKAGING OPTIONS TO CHOOSE FROM? WE CAN HELP YOU DECIDE

Now that you got your formulation possibilities right when developing hair care products, it’s time to start thinking about their packaging. ‘Cause the aesthetic is important too, do you agree? Great!

 

What’s really interesting is that packaging solutions have moved towards minimal and less environmentally impacting materials. It’s something that consumers are really attentive to. For example, disposable plastic is making room for cardboard and recyclable aluminum.

 

If you don’t have any ideas about what to use when developing hair care products, there’s no need to panic. HSA can help you design the packaging of your cosmetics so that they’ll be appealing on the market.

6. DO YOU KNOW HOW TO CREATE AN EFFECTIVE MARKETING STRATEGY?

Once your identity is clear and you know who you’re talking to, it’s finally time to get your hands dirty. Exploit all the channels your target uses on an everyday basis, make sure you’re in line with their thoughts when you talk to them, fulfill their desires and be present, always.

 

In general, try to project a unique, distinctive image in your reference market. Monitor your growth and always look for new ideas to improve.

The answer to all of these questions is: HSA

Since you’re almost at the end of the article, we’d like to ask you one last question – we promise. Have you ever considered a partnership to develop private label hair care products?

 

Let me remind you that HSA is a private label manufacturer with 40 years of expertise in developing hair care products for many many many professional brands in the beauty industry.

 

What are our strong points?

 

the utmost attention to detail and to the care of our clients’ needs
the know-how of our internal laboratory
the versatility and innovation degree of the hair care products we develop
the effectiveness of the strategies we create to make your cosmetics go big
the strict compliance with regulatory and quality requirements


If you want to know more about our service, check out this page: Private label cosmetic manufacturer


Did we answer all these questions properly? Then stop hesitating and start developing your hair care product line with HSA!

 


Get informed on the entirety of our services.

 

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