How to create a cosmetic brand in 10 simple steps

Have you ever wondered about creating a cosmetic brand but immediately gave up because you had no idea where to start? Well, you’ve landed on the right page. HSA is specialized in cosmetic manufacturing and can most definitely clear up all doubts about that.

The cosmetic industry is facing a blooming time and it’s unlikely going to stop anytime soon. The offer for all kinds of cosmetic products is unmeasurable; however, the demand is also growing at a fast pace, which makes things easier for all people who are wondering: How do I start a cosmetic brand? 

Sounds like a one million dollar question, but it actually is a lot easier than what it sounds. It’s a lot of work, don’t get me wrong, but if you set up a plan and put in the time and effort, it can actually be a lot of fun.

Creating a cosmetic brand, one step at a time

Let’s see how to properly start a cosmetic brand in 10 simple steps.

1. Choose a partner (in crime)

Choosing the right partner is fundamental. A reliable partner will take you under their wing and guide you through the cosmetic world, making sure that you never get lost.

They’ll be your best sidekick: they’ll turn your creative ideas into actual products, thanks to their labs; and they’ll also follow up on laws and regulations for you, so that you’ll be free to handle the creative process. You can even get your own secret handshake, if you like.

2. Identify a niche and make it yours

Find a strategic spot in the market that no one has valued so far and make it yours. Guard it with your ideas and fill it up with your products. State your mission loud and clear (which will also reflect in the ingredients that you pick) and the right audience will come. 

3. Get $$$

Not gonna lie: you’ll need money. But every dream requires a little sacrifice, am I right? Start saving money right now or get a business fund. You can even look for an investor. Either way, the result will be worth it! 

4. Start with a small line of products

There is no such thing as go big or go home here. You have to be smart about this! So, start small. Choose a few products to start with and, once you’ll get your cosmetic brand up and running, you can add more products. 

5. Pick a killer name, design a memorable logo and an effective packaging

You should never judge a book by its cover, they said. Well, sure! But this doesn’t apply here. The eye wants its part: so, think of a unique name, represent it with a logo that is just as memorable and dress it all up with a packaging that is both practical and attractive. 

6. Test your products on yourself and your friends

You need to be your own customer. Try out your products in everyday situations, like other people would, and see how they actually work. Then give them out to friends and family and see how they work on them.

7. Get opinions and improve

Feedback is extremely important: making mistakes is human and feedback can help you learn from them in a meaningful way. Get opinions from experts who have tried your products and make necessary changes. Remember: there’s always room for improvement!

8. Set up a marketing plan

You can’t just put your products out there and hope for the best. That’s called suicide mission. You need to set up a marketing plan the will help you move forward in a calculated, strategic way, in order to reach your niche market and sell your products effectively. 

9. Invest in advertising

Running ads on Google or social media is extremely easy. Set the amount you want to spend each month and run an ad that fits your brand. This way, you’ll be able to reach very targeted people, who might be interested in your products. 

10. Put your products out into the world through an online shop

An online shop allows you to cut on the costs of having an actual shop, with bills and employees to pay. You can set up your own website with a little e-commerce platform and start from there. 

And this, my friend, is the creating a cosmetic brand starter pack. Sounds less scary now, right? It’s what happens when you have a reliable partner by your side: it makes everything clearer.

HSA definitely is the partner you should look for: we are a private label and an OEM cosmetic manufacturer at the same time!

If you’re looking for a partner to help you start a cosmetic brand, contact us! We’re the perfect choice for the job.