Winter is nice when it's short. Fortunately, the new year always brings with it a bunch of surprises when it comes to new skincare trends!
The world calls indie brands out loud and competition rises beyond all reasonable predictions. Even the large skincare companies are busy in their arms race, launching products that are true to the keywords of 2021:
Essentialness doesn't mean a bare face, just like simplicity doesn’t mean a sloppily-made product. When we talk of new skincare trends, we see a vast category of skin products that obstinately attempt to enhance the functionalities of a few targeted ingredients, eliminating all that is superfluous. All this immediately connects to concepts of the South Korean and Japanese cosmetics, together in the search for a delicate perfection in an embrace between humans and nature.
Be not afraid: the new skincare trends will certainly be performance oriented. It’s impossible to talk about essentialness without indicating the development of products that increase the effectiveness of a few specific ingredients. Also because the new rules of Fast Beauty require that products prove their usefulness in the shortest possible period of time, to accompany the demands of a frenetic life where certainty is a rare bird.
Exhausting beauty routines? Multifunctionality is an extension of the trends we’ve described above, because it’s the keystone that blends simplicity and performance, following the lines traced by Fast Beauty. There’s no need to spend a full hour every morning applying ten different products. The new skincare trends allow you to mix a few elements - only those useful for the intended result - to reduce the duration of your beauty routine and immediately stimulate performance.
Transparency, honesty and cleanliness. It sounds like the motto of a noble house of Westeros, but it’s one of the concepts most appreciated by consumers when it comes to 2021 new skincare trends.
There are numerous novelties in the field of Clean Beauty, and, as one can imagine, they trace a parallel line very close to the concepts of simplicity and essentialness. The search for a clean and sharp aesthetic pureness of high quality must also embrace the concepts of honesty and transparency that certify their quality. Awareness overcomes nature, bringing with it a new series of possibilities.
The new skincare trends will also fly the banner of sustainability. Large producers and small brands alike will be making increasingly more products created and packaged using environmentally-friendly methods and ingredients.
Both the fashion world and the skincare sector are very sensitive to the great happenings in the world. When political changes continually include the themes of integration and inclusion, the beauty world responds accordingly.
The result is the creation of products that are specific for each skin type. This category permeates each branch of the new skincare trends, influencing 2021 with force and determination.
Still thirsty for knowledge? We've got a whole pool of new cosmetics trends to share with you.