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Creating a cosmetic line: let’s play some true or false

How many times have you put aside your dream of creating a cosmetic line, keeping it locked inside your head, because you thought it was too complicated and felt overwhelmed? If the answer is “more than I’d like to admit”, read closely: we’re about to bust some myths about creating a cosmetic line.

Unfortunately, there is still a lot of misinformation out there when it comes to creating a cosmetic line: from unreasonable amounts of time and money, to setting up an overly elaborate marketing strategy.

It can actually be a lot easier if you consider teaming up with a partner who knows what they’re doing and can guide you through the process.

But hey, let’s make this fun for once!



Busting myths about creating a cosmetic line

How do you feel about playing a little game? COME ON! It’ll be fun, I promise. Let’s play a game of TRUE or FALSE to test your knowledge about creating a cosmetic line. Ready? Let’s go!


You need to be a millionaire with a huge initial capital…FALSE!

There’s no need for you to be anything like Kylie Jenner or Rihanna, with a rock-solid – to say the least – starting capital (even though who wouldn’t want to be, come on. Let’s be realistic here.)


However, you can start small with very inexpensive choices and still succeed. Of course, there are costs that come with creating a cosmetic line from the ground up, but they don’t have to be unrealistically high. A thorough research and a careful planning can help you make a good first investment and save money in the long run.

Be wise: you don’t have to waste money on too many ingredients or unnecessary ones. You can still create effective products without having to be overly costly.


You need to compete with big brands if you want to make it…FALSE!

Now more than ever, niche brands are on the rise. Consumers are becoming more and more intrigued with small, healthy, personalized cosmetic products, that big brands can’t give them. So, don’t give up!

Focus on a niche and go with it. If it’s good quality, people will come to you, no matter what you’re called. 


You need to go big or go home…FALSE!

You don’t need a big fancy launch to thousands of people to succeed. Never heard of the butterfly effect? A small change now can result in a bigger change later on.

It’s ok to start small and slowly but surely grow from there. Start by identifying a strong target audience, no matter how small, and slowly build a following from there. It’ll take time, but you’ll for sure make a difference with the right kind of audience. 


You don’t have to do it alone…TRUE!

The one thing we know for sure here is that there’s absolutely no reason for you to do all of this alone. You can rely on a partner who will guide you and help you through all the steps of creating a cosmetic line, offering you a full service: from selecting the best, most effective ingredients, to developing a solid, thorough marketing strategy.

Trust us: teamwork makes the dream work! 



If you’re looking for a partner who will stick with you in creating a cosmetic line, contact us! We are cosmetic manufacturers that you can trust.