Clean beauty private label: we can help your brand go clean!
Especially after 2020, when the concern about hygiene and safety has gone through the roof, clean beauty has also sparked the interest of many consumers. But what is its definition? Why should cosmetic brands choose a clean beauty private label partner before joining this trend? Let’s find out!
Choosing to put your cosmetic brand on the clean beauty path once and for all is definitely a smart idea. Great job. However, you can’t just take a leap of faith and jump into the unknown.
In order to join this trend properly, there are a few things you need to do first:
- Get yourself a clean beauty private label partner who is specialized in the formulation and manufacturing of clean cosmetic products. It will help you tackle this trend at best;
- Educate your customers and target audience about the benefits of clean beauty so that they can really appreciate it and eventually trust you enough to buy from you. If they don’t know anything about it, they won’t care to buy it.
We are the clean beauty private label partner you were looking for
Today must be your lucky day, because guess what? We can help you do both!
Here at HSA, we are clean beauty private label experts, and our labs are perfectly equipped to sustain you in the formulation of clean formulas for your products.
Not only that: we offer a full service. Which means that while we take care of the concept and the formulation, you can focus on marketing strategy generating awareness about clean beauty, so that your customers will be ready to receive your clean beauty products with open arms...and wallets.
Why should you choose to go clean?
If you’re unsure and still wondering why your cosmetic brand should embrace the clean beauty private label world, here are some interesting facts for you.
Clean beauty has become a total buzzword ever since the end of 2019 and is expected to grow even more, generating a whoopping 25 billion dollars by 2025. According to Google searches, “best clean beauty brands” generated a 300% increase in 2020 alone. You see it now?
However, is the definition of this term as clean in consumers’ minds as it claims to be? We feel there are still a lot of misunderstandings with what the words “clean”, “green” and “natural” actually mean. Let's refresh our memories real quick.
Technically, ingredients that are sourced from nature. However, many people forget that this doesn’t necessarily mean “safe”. There are a lot of ingredients that are natural and yet potentially harmful and toxic, such as talc and lead for example.
On the other hand, there are many synthetic ingredients - meaning “made in a lab” - that are actually safe and non-toxic. A little confusing, I know.
This term goes beyond the ingredients list to include a wider variety of parameters such as the sourcing of all components, and whether the formula is ethically sourced and manufactured.
Last but not least, the term clean incorporates both naturally and synthetically derived ingredients that have been proven to be safe for both the consumer and the environment.
Now that you know more about it, are you ready to embark on this clean beauty private label journey with us? We’re ready!