Anti-age VS Healthy Ageing: which party do you belong to?

Once upon a time there were two museum directors. They both curated their exhibits of precious Chinese vases, but using veeeery different methods.

One chose to display them as they were, to allow visitors to admire them from up close. They had no protection against light or heat, nor against the flash of cameras or visitors’ curious and clumsy hands. By the end of the exhibit, he would certainly find himself amidst a collection of discoloured paintings or, worse, smashed to smithereens.

Unlike him, the other director decided, first and foremost, to preserve their value. He placed each vase in its own case, where neither light nor heat, let alone curious hands, could have damaged it.

Your turn now: if you were a third hypothetical museum director, how would you behave?

Prevention or care?

I’m almost sure you'd do as the second director did: protect the vases in their own cases. Between prevention and care, the first option is decidedly better. Taking care, in this case, would mean collecting the broken bits of the precious vase and put them together with a bit of glue, obtaining a collage devoid of value.

The same issue arises when, in the field of cosmetics and skincare, one must choose between anti-age and healthy-ageing remedies. The first desperately attempt to catch up after damage is already present, while the latter prevent damage while they still can.

But that's not all:

• Anti-age cosmetics intervene on damages to the skin - ageing, wrinkles, loss of firmness and of luminosity - in an invasive manner. They’re concentrated products - high-performing, yes, but not at all considerate towards each individual. They focus on dealing with the effects instead of looking into the damaging factors and keeping them under control.
• The healthy ageing philosophy, on the contrary, focuses on preventing damage and turning natural skin ageing into a gentler process, by intervening beforehand on the factors that accelerate it (pollution, smog, temperature changes, dryness, improper diet, stress, free radicals, poor microbiota). All this using natural ingredients and absolutely safe synthetic substances.

Healthy ageing is the philosophy we have embraced.

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